1924 · New York
by [BOSTON STORE]
New York: The Artin Lithographing Co, 1924. [EPHEMERA] [ADVERTISING PREMIUM] [PAPER DOLLS] [HOLIDAYS] [CHRISTMAS] [JUVENILE]. 13 5/16” x 9”; 13 5/16” x 26 ¾” with the 3 panels unfolded; stiff, glazed, color half-tone tri-fold paper toy with images to cut-out, glue, and form into a toy shop; printed recto and verso; gift inscription in pencil “Mery Xmas Ruth—From Esther” on rear panel; light soiling and rubbing of edges; very good. Not recorded. An engaging advertising premium paper toy from the Boston Store in Chicago, once located at State, Madison, and Dearborn Streets. Titled “Xmas Toy Store, Entire 11th Floor,” the illustrations are to be cut-out and assembled into a tri-fold “Toy Shop” and “Doll Shop,” including stand-up cut-outs of a Santa, a Christmas tree, two children, and toys to fill the shop. The shelves of the store are labeled “Mechanical Toys,” “Dolls,” and Sports and Games.” An ad for EFFanBEE Dolls “They Walk, They Talk, They Sleep” is featured on a banner over the dolls’ shelves. The EFFanBEE doll company was founded by Flieschaker and Baum, or F & B, in 1910 and were known for their realistically proportioned dolls. Two of their dolls, Patsy and DyDee Baby, are still favored among today’s collectors. Instructions for assembly of the toy store are printed on one of the panels.
The back panel features a lithographic representation of the building in which the Boston Store was located. Founded in 1869, the architects Holabird and Roche oversaw the building of the 17-story department store between 1905 and 1917. The store closed its doors in 1948, but the building remains in Chicago. During the Boston Store tenure, the building boasted 19 Otis elevators and many varied occupants including a post office, Western Union, a savings bank, several soda fountains and restaurants, a barber, a cigar factory, and an observation tower at the top. L-Stop Tours and Jazz-Age Chicago. (Inventory #: 2171)
The back panel features a lithographic representation of the building in which the Boston Store was located. Founded in 1869, the architects Holabird and Roche oversaw the building of the 17-story department store between 1905 and 1917. The store closed its doors in 1948, but the building remains in Chicago. During the Boston Store tenure, the building boasted 19 Otis elevators and many varied occupants including a post office, Western Union, a savings bank, several soda fountains and restaurants, a barber, a cigar factory, and an observation tower at the top. L-Stop Tours and Jazz-Age Chicago. (Inventory #: 2171)
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